Thursday, July 12, 2012

Importance of Workplace Branding in Recruitment

Company culture, also known as organizational or corporate culture, defines business values, routines, work environment, management structure, branding, symbols and objectives of a company all put together.

It is very important for the HR team to start working on building a compelling company culture and brand which goes way beyond a mission statement. Creating and maintaining a brand-based corporate culture can help organization to a large extent in recruiting and retaining the very best talent.